Newport
Cigarettes, one of the world’s most popular cigarette brands, announced today
that they will join the marijuana legalization trend and start producing
marijuana cigarettes. Marketed under the brand ‘Newport Nirvana’, the
cigarettes will be made available for sale through marijuana-licensed outlets
in the state of Colorado, and the state of Washington.
Reynolds
American Inc. Chief Marketing Executive Lawrence Harrison, said in an interview
that the company has been ecstatic on the idea of marketing cannabis, and has
been monitoring the market for some time. It was only when the recent
legalization initiatives — winning in Colorado and Washington — that the
company finally made the decision to take part in the cannabis market.
Harrison
added that they have purchased thousands of acres of land to grow natural hemp.
The tobacco company has been setting up a distribution process across North and
South American territories, to streamline the supply lines.
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